Ann Summers attract's Apple's ire for iGasm sex toy advertising

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POD IT AWAY!
By Polly Graham
From: http://www.newsoftheworld.co.uk



COMPUTER giants Apple are really worked up—over an Ann Summers sex toy that hooks up to your iPod.

Women all over Britain are saying yes, yes, yes to the £30 iGasm that plugs into a music player and delivers good vibrations that pulse to the beat.

But shocked iPod bosses are iRate—demanding stores take down all posters for the gadget or risk a fight in the iCourt.

The neon-pink ads feature a curvaceous girl with wires coming OUT of her MP3 player and INTO her knickers. And it's definitely turned on.

The sales guff teases: "Go at it hard and fast with a pounding drum 'n' bass track or chill with ambient classic."

But Apple lawyers claim the poster is a blatant rip-off of their own famous silhouette images used to flog iPods.

Their haughty legal letter to the shop chain adds: "We hope this request to remove it immediately will prevent us having to consider further action."

Despite that, Ann Summers boss Jacqueline Gold is saying no, no, no and joked: "Perhaps I can send them an iGasm to put a smile back on their faces!"